Introduction of a Paintless Dent Removal (PDR) program has proven to be an effective
strategy for addressing common challenges at many dealerships. If your dealership
is seeking new ways to build incremental profit, increase value and customer retention
as well as improve CSI with manufacturers, PDR can help by creating opportunities
in service and in F&I sales.
PDR is a decades-old process that reforms metal back to its original condition without
sanding, filling, or painting. PDR is commercially used to repair dents, dings, creases,
and hail damage on vehicles without damaging the integrity of the paint finish. Working
from behind the panel, trained technicians use specially designed tools to massage
the metal back to its original shape.
Advancements in PDR techniques, training, and tools have made fixing more complex,
difficult repairs such as creases, body lines, and hail damage possible. Many insurance
companies and re marketing professionals view PDR as a highly acceptable repair method.
Several manufacturers have even issued repair guidelines for PDR, enabling dealers
to work with providers that meet the manufacturer approval process.
Fixed Ops, profitability, and customer satisfaction
PDR brings an opportunity to up-sell ding and dent repair while a vehicle is in for
increasing dealer profit in the process. A qualified PDR technician can restore the
‘like-new’ appearance of a vehicle with numerous dents and dings the same day, without
affecting your shop's service flow. In addition, from the standpoint of your service
customers, PDR offers a convenient way to get their vehicles to look like new which
makes the dealer look good in the customer’s eyes!
A full-time partnership with a certified PDR provider allows a dealer to have a dedicated
technician available regularly, without any internal investment costs. Luxury dealerships
that have brought in PDR partners, in many cases, are making more than $100,000 in
additional income from PDR services.
Also, comprehensive PDR vendor relationships can benefit a dealership’s customer
satisfaction performance by reducing risks. Sophisticated PDR vendors recommend making
a thorough report of a vehicle’s pre-service condition. This can be done by the PDR
vendor tech or by a dealership representative who is properly trained by the PDR
vendor. Done in a disciplined manner, this simple step eliminates post-service complaints
from customers who mistakenly believe their vehicle was damaged during servicing;
and it opens the door for selling PDR at the service appointment.
PDR and F&I make great partners
A variety of ding and dent warranty-style protection plans are available to new and
pre-owned buyers through dealer F&I departments. These programs can help maintain
the customer’s relationship with the dealership. Typically, the plans are available
in three, four, or five-year options and enable dealers to earn around $300 per plan
in profit. The provider’s PDR technicians should have demonstrated capability of
meeting manufacturer guidelines and the repair quality standard your customer would
expect from your dealership.
One concern sometimes raised by F&I managers is that single-service F&I offerings
have limited appeal to customers. Focus group research, however, has indicated that
bundling PDR with other popular services in a protection plan can increase the appeal
of all of the services and enhance the success of F&I sell-through.
What INDENT has to offer:
* Experienced, certified hail technicians.
* Expert removal & installation technicians.
* No-hole-drilling policy.
* Retained factory finish.
* Permanent repairs.
* Business license and insurance.
* Use of corrosion protection.
* Lifetime Warranty!
* 100% Satisfaction Guarantee.